Starbucks Mobile Payment Footprint Just Got Bigger

Posted: 11 Jul 2012 11:53 AM PDT The only thing bolder than Starbucks coffee is the venerable java giant’s mobile strategy. On Wednesday, Starbucks announced the continued global expansion of the Starbucks mobile platform with the roll-out of Starbucks app for Android to the United Kingdom and Canada. In addition, the company says, U.S. customers who download or update to the official Starbucks app for Android will be able to experience new enhancements including a widget, PayPal support, PIN code protection, and viewing the My Starbucks Rewards history dashboard. Arguably, no company in the food and beverage space has more aggressively pursued mobile payment options and technologies for their customers. And the rewards are tangible in all aspects of the company’s growth. “The expansion of our mobile payment footprint to two of our most important markets is a strong milestone for us, but more importantly, it extends the number of customers who now have a faster and easier way to pay at Starbucks,” said Adam Brotman, chief digital officer at Starbucks Coffee Company. “We are thrilled to extend mobile payment capabilities to Android smartphones in the UK and Canada and enhance the experience in the U.S.”